Project
Rebranding

A Finnish business couple had the idea to produce woolen garments with wool from their own sheep and manufactured by local grannies. They came to us for a complete rebranding to expand their business internationally.

The challenge was to put the entire story in the picture. Telling a story full of assets difficult portray such as the manufacturing process, the promotion of local craftsmen of age and special care for the environment.

We captured the essence in a brand that breathes proximity. By the use of narrative illustrations in the form of a cartoon we conveyed a cheerful and fresh personality.
A fun solution for the packaging turned out to be a success in various international markets.

Art Direction and Design
Lola Stalenhoef y Nora Fleming

Illustrations
Nora Fleming