FINCA TALAYONES

Project
Branding & packaging

We created the identity for Finca Talayones, a gourmet brand born from the desire to unite tradition and modernity.

The starting point was the job of defining the brand values. This allowed us to build a brand aligned with artisanal craftsmanship, freedom, harmony, and genuineness.

From there, we developed the entire visual universe: logo, graphic design, and packaging for its various product lines. The brand comes to life in a logo where a pixelated bird refers to both digital language and traditional embroidery, a symbol of its dual essence.

We designed a flexible visual grammar based on a colour scheme that unfolds with a playful touch on each package, giving the product family coherence and personality.

The project is already on the market, and we continue to collaborate with Finca Talayones on the development of its identity and new applications.

Art Direction & Design
Lola Stalenhoef