Moomin

Project
Product design, packaging, and landing page.

We worked for Joy Planet, a company specializing in personalized headphones, in a collaboration with Muumi, the beloved Finnish character.

The goal was to develop a line of headphones for different customer profiles, applying the official Moomi archive material and strictly adhering to its brand identity.

Together with Nora Fleming, we designed a visual system adaptable to various headphone models, preserving Moomi’s playful and nostalgic spirit.

In addition, we designed the collection’s packaging and a sales landing page aligned with the brand’s aesthetic and designed for an agile and emotional shopping experience.

The products are currently on sale. It was a one-time very special project that allowed us to explore product design while respecting an iconic identity.

Art Direction & Design
Nora Fleming & Lola Stalenhoef